{"id":13655,"date":"2020-04-25T14:22:06","date_gmt":"2020-04-25T12:22:06","guid":{"rendered":"https:\/\/www.humanrightscareers.com\/?p=13655"},"modified":"2024-06-01T21:08:37","modified_gmt":"2024-06-01T19:08:37","slug":"tips-choosing-a-great-ngo-name","status":"publish","type":"post","link":"https:\/\/www.humanrightscareers.com\/issues\/tips-choosing-a-great-ngo-name\/","title":{"rendered":"10 Tips: Choosing A Great NGO Name"},"content":{"rendered":"<p>NGO Names are the official names of non-governmental organizations. NGOs advocate for human rights, social justice, gender equality, environmental protection and any other issues that ultimately make the world a better place for everyone. Amnesty International, Human Rights Watch, Save the Children, Oxfam, Reprieve, Privacy International and Human Rights First are some well known NGO Names.<\/p>\n<p>Starting an NGO isn\u2019t an easy task. You may believe that selecting a name won\u2019t be the most difficult part, but that doesn\u2019t mean it should be done in a rush. Your NGO\u2019s name is the first thing people see when they look at your organization. When chosen thoughtfully, a name conveys important information about who you are and what you\u2019re all about. Names like Save the Children or Equality now is an actual call to action in itself and everytime someone speaks about the organization they replicate the call to action.<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/www.greengeeks.com\/track\/humanrightscareers\/cp-default\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #1e73be;\" rel=\"nofollow\">Get your own NGO website today!<\/a>\n<p>Here are ten tips on choosing a better NGO name:<\/p>\n<h2>1#. Ask yourself basic questions about your organization<\/h2>\n<p>When you\u2019re first brainstorming names, you want to think about what your NGO does and what you want people to know about it. Asking your team questions and coming up with keywords can help inspire some ideas. One example is \u201cWhat will this NGO do?\u201d Possible keywords include \u201cteach,\u201d \u201cadvocate,\u201d feed,\u201d and so on. The next question is \u201cWho or what does the NGO serve?\u201d Groups you may advocate for include the homeless, refugees, women, children, people with albinism etc, as well as causes like climate change litigation, human rights, gender equality or food security. Lastly, think about who the organization consists of. If your group consists of a specific group (like students, lawyers, doctors, etc), it could be a good idea to include that in your name. NGO Names like Human Rights Watch, Save the Children, Anti-Slavery International, Equality Now all have something in common: They are simple, clear and convey their mission in their name. Just by learning about the name of the organization you will already have an idea about what they are working on.<\/p>\n<p>Consider taking a <a href=\"https:\/\/www.humanrightscareers.com\/magazine\/5-free-ngo-courses-you-can-take-anywhere-anytime\/\">free NGO online course<\/a> for inspiration!<\/p>\n<h2>#2. Play around with words<\/h2>\n<p>Once you have some keywords that reflect your organization\u2019s core features, it\u2019s time to play around with them. The first word you think of will most likely not be the one with the most meaning or impact. Get a thesaurus or <a href=\"https:\/\/businessnamegenerator.com\/charities-non-profits-business-name-generator-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">use online tools<\/a> and consider looking at different languages for inspiration, as well. As you choose words with impact and line them up with each other, a combination that clicks might reveal itself. If you are considering to start an international NGO, reflect if the name could work in different languages. Sometimes words may have undesirable historic connotations that you want to avoid.<\/p>\n<h2>#3. Avoid names that are too narrow<\/h2>\n<p>When you\u2019re brainstorming, don\u2019t be too specific about what your organization does. You want it broad enough so there\u2019s room to grow as time passes. If your name is too narrow or literal, you can outgrow it and it won\u2019t accurately reflect what your organization does. While you can\u2019t forecast the future, you always want to leave space for the possibilities. Amnesty International is a prominent example. The human rights movement started to advocate for Prisoners of conscience but today the organization works on many different issues including Climate Change and Human Rights, Abortion Rights and Human Rights and Digital Security.<\/p>\n<h2>#4. Keep things simple<\/h2>\n<p>While you want to avoid boring words, you don\u2019t want your name to be too complicated either. Names that are hard to say and spell are usually harder to remember. You don\u2019t want people to have to think too hard about your name. It can take some time to find the right ones, but words that are both simple and interesting do exist. Also take the pronounceability of the word into account. Is it easy to say the NGO Name or do people struggle? Word to mouth might be a powerful way to spread knowledge about your NGO. This may sound like a trivial aspect but the sound of NGO names when spoken out loud is quite important. People will hesitate to say the name of your NGO if it is very difficult to pronounce and they are afraid to say it wrong. Organizations like Action Aid, Article 19, Oxfam and Redress are great examples of phonetically pleasing NGO Names.<\/p>\n<h2>#5. Consider the acronym<\/h2>\n<p>Once you have some name ideas, take a closer look at their acronyms. Many organizations like using an acronym that\u2019s memorable or spells another word related to the NGO\u2019s mission. This is tricky, so it\u2019s not required. You do want to make sure your acronym doesn\u2019t spell something odd or inappropriate, though.<\/p>\n<h2>#6. Reconsider using geographic locations<\/h2>\n<p>While this isn\u2019t a hard and fast rule, you should think twice before using a geographic location in your name. While it can be good because it lets potential donors know that you\u2019re local, it can limit you in the future if you want to expand. Think about your long-term goals and if you want to work in one area forever or not.<\/p>\n<h2>#7. Avoid trends<\/h2>\n<p>It can be tempting to hop on a bandwagon and pick a name with a trendy word. That will get people\u2019s attention, right? Bear in mind that trends come and go. You don\u2019t want a name that will be dated in a year. You probably don\u2019t want a name that will sound dated in five years. Choose a name that will endure.<\/p>\n<h2>#8. Make sure no other NGOs have your name<\/h2>\n<p>When you have some good ideas for names, you want to check and make sure there aren\u2019t any organizations with the same name. You don\u2019t want to get in legal trouble. You also want to be able to trademark your name. Even similar-sounding names can be an issue because people can confuse the NGOs.<\/p>\n<h2>#9. If you love multiple names, use leftovers for a program\/campaign<\/h2>\n<p>You might come up with a handful of names that you connect with. If it\u2019s hard to let any of them go, plan on using them for other things like programs or campaigns. This could make it easier for you to choose one name for your entire organization because you aren\u2019t throwing any away completely. As an example, if you like a name that includes a geographic location, use it for a program. It will emphasize that you are local, but you aren\u2019t limiting the growth of your NGO by putting it in the big name.<\/p>\n<h2>#10. Check the online availability of your name<\/h2>\n<p>Once you have established your NGO and want to spread awareness about it you will likely want to have a website and social media accounts. Check the availability of your NGO name on Facebook, Twitter, Linkedin and in Registrars. Are the handles and .org\/.com domains still available? Preferably you will have a consistent branding across all your channels.<\/p>\n<p>Consider taking a <a href=\"https:\/\/www.humanrightscareers.com\/magazine\/5-free-ngo-courses-you-can-take-anywhere-anytime\/\">free NGO online course<\/a> for inspiration!<\/p>\n<p style=\"text-align: center;\"><a class=\"mks_button mks_button_large squared\" href=\"https:\/\/www.greengeeks.com\/track\/humanrightscareers\/cp-default\" target=\"_blank\" style=\"color: #FFFFFF; background-color: #1e73be;\" rel=\"nofollow\">Get your own NGO website today!<\/a>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":13657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8805],"tags":[],"class_list":["post-13655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-issues","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Choosing A Great NGO Name | Human Rights Careers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanrightscareers.com\/issues\/tips-choosing-a-great-ngo-name\/\" \/>\n<meta property=\"og:locale\" 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