{"id":26468,"date":"2023-11-03T03:16:32","date_gmt":"2023-11-03T02:16:32","guid":{"rendered":"https:\/\/www.humanrightscareers.com\/?p=26468"},"modified":"2023-11-03T03:23:31","modified_gmt":"2023-11-03T02:23:31","slug":"what-does-woke-mean","status":"publish","type":"post","link":"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/","title":{"rendered":"What Does “Woke” Mean?"},"content":{"rendered":"

\u201cFlorida is where woke goes to die,\u201d Governor Ron DeSantis said to the crowd gathered for his reelection celebration<\/a> in 2022. \u201cStay woke,\u201d blues musician Lead Belly said in 1938. Depending on who you\u2019re talking to, \u201cwoke\u201d can mean staying aware of injustices, believing in politically progressive values, or wanting to control what others say and think. While it\u2019s become hard to avoid debates about \u201cwokeness\u201d in the United States, the term and concept are spreading internationally. What does \u201cwoke\u201d actually mean? In this article, we\u2019ll discuss the word\u2019s origins, its fraught evolution, and its impact.<\/p>\n

\u201cWoke\u201d has become a complex term that for some means being aware of social justice issues, while for others, it means being obsessively politically correct and judgmental. In the United States, it\u2019s been weaponized against BIPOC, the LGBTQ+ community, and other marginalized groups. <\/em><\/strong><\/p>\n

Where did the word \u201cwoke\u201d come from?<\/strong><\/h2>\n

Originally, \u201cwoke,\u201d or rather, \u201cstay woke<\/a>\u201d meant to stay aware of the systemic injustices and inequalities targeting Black people. In 1938, American blues singer Lead Belly released a song about the Scottsboro Boys, who were nine Black teenagers accused of rape in Alabama. Despite evidence of their innocence, eight of the nine were found guilty by an all-white jury and sentenced to death. While they escaped execution, they were nearly lynched and ended up imprisoned for years. In an interview about the song, Lead Belly said<\/a>, \u201cI advise everyone to be a little careful when they go down there (to Alabama). Best stay woke, keep your eyes open.\u201d \u201cWoke\u201d was a term created by and for the Black community; to be woke was to be smart and alert to racism.<\/p>\n

The 2010s saw the establishment of the Black Lives Matter organization and increased awareness of police brutality and systemic racism. “Woke\u201d became better known beyond the Black community. It also morphed into a catch-all description for left politics and social justice. It was no longer a piece of advice specifically for Black people, but rather a vaguer, broader summary of what it means to be politically progressive.<\/p>\n

How is \u201cwoke\u201d used today? <\/strong><\/h2>\n

\u201cWoke\u201d originally meant to be aware of injustices, but do people still define the term this way? According to a 2023 USA Today\/Ipsos poll, 56% of Americans still believe \u201cwoke\u201d means \u201cbeing informed about social injustices.\u201d <\/a>39% defined the term as being \u201coverly politically correct\u201d and policing the words of others. A participant\u2019s political affiliation mattered. 56% of surveyed Republicans saw the term in a negative light. They viewed wokeness as a tool to suppress free speech, control what others say, and inflict moral judgment. These beliefs aren\u2019t limited to Republicans, however. You can find left-leaning groups arguing amongst themselves on whether there\u2019s too much policing, judgment, and division in their communities. These are age-old debates, and many left-wing groups work through their struggles without appropriating \u201cwoke.\u201d In recent years, it\u2019s right-wing groups that have weaponized the term most significantly.<\/p>\n

Those who see wokeness as a grave threat to society deploy the word freely and without a clear or consistent definition. In a perspective in The Washington Post, Damon Young describes how \u201cwoke\u201d has become shorthand for the mere presence of Black people where they (the right-wing) \u201cdidn\u2019t expect them to be<\/a>.\u201d As an example, when the film Jurassic World: Dominion <\/em>released a promotional image of actor DeWanda Wise, a tweet bemoaning how \u201cwoke\u201d the franchise had become went viral. A film simply featuring a Black woman was enough to make the movie \u201cwoke,\u201d and according to some, bad. The Little Mermaid <\/em>remake starring Halle Bailey and Disney as a whole have received similar complaints of having bowed to the \u201cwoke mob.\u201d Even financial crises are not immune. When the Silicon Valley Bank collapsed in the 2nd-largest bank failure in US history, many Republicans blamed <\/a>diversity, equity, and inclusion initiatives, aka \u201cwokeness.\u201d<\/p>\n

What is the impact of attacking \u201cwokeness?\u201d <\/strong><\/h2>\n

While labeling movies and banks as woke may seem fairly innocuous, the war on wokeness has serious consequences. Here are four of the biggest impacts:<\/p>\n

#1. Attacks on education <\/strong><\/h3>\n

In the past few years, attacks on curriculum<\/a> and books featuring anti-racist teaching and discussions of gender and sexuality have skyrocketed in the United States. The governor of Florida – Ron DeSantis – has been one of the most aggressive anti-woke crusaders. As an article in Vox describes, DeSantis\u2019 actions include legislation that restricts teachers from talking about LGBTQ+ topics and race. Most of the laws are so vague, teachers aren\u2019t sure what they can and can\u2019t say. To DeSantis, \u201cwoke\u201d means \u201cthe belief there are systemic injustices in American society and the need to address them.\u201d In one speech, he vowed to \u201cfight the woke\u201d <\/a>in the legislature, the corporations, and the schools.<\/p>\n

The American Library Association revealed that 2022 experienced the highest number of attempted book bans<\/a> since the ALA started compiling censorship data. Of the 2,571 titles targeted, most were written by or for people of color and the LGBTQ+ community. 58% of the targeted books were from school libraries. This attack is coordinated. Censorship groups like Moms For Liberty, a self-described \u201cparental rights group,\u201d pass around lists of books they want to ban. They also run for political office and school boards, so they can fight \u201cwokeness\u201d from within the system.<\/p>\n

#2. Boycotts<\/strong><\/h3>\n

When a product or company gets labeled as \u201cwoke,\u201d there are consequences. In early 2023, Dylan Mulvaney, a transgender influencer with millions of followers, did an ad for Bud Light<\/a>. Conservative pundits responded with fury, calling for a boycott. It appears to have been successful, at least for a time. Bud Light\u2019s parent company Anheuser-Busch InBev reported a 10.5% decline in April-June compared to a year earlier. Mulvaney also received significant harassment and no support from the company whose ad exposed her to so much hate.<\/p>\n

Other companies have faced calls for boycotts, usually for simply featuring LGBTQ+ people in their advertising or expressing the most basic support. Woolworths, a South African fashion retailer, posted a tweet<\/a> in honor of International Pride Month on June 1. The company was quickly labeled as \u201cwoke,\u201d while some claimed they would never shop there again. Woolworths didn\u2019t back down, tweeting that everyone has the right to dignity.<\/p>\n

#3. Normalization of hate<\/strong><\/h3>\n

While most people recognize the seriousness of book bans, many of the attacks on wokeness seem silly and bizarre. After all, what does arguing about whether a Disney princess movie is \u201cwoke\u201d really accomplish for anyone? Individual attacks on wokeness can seem meaningless, but taken together, the anti-woke movement fuels the normalization of hate against the LGBTQ+ community, people of color, and other marginalized groups. The anti-woke movement is primarily driven by voices claiming that learning about or simply seeing Black people, trans people, and others will ruin society. This dehumanizes entire groups of people, which normalizes hatred against them.<\/p>\n

Normalizing hate encourages hate speech. The Cambridge Dictionary defines hate speech<\/a> as \u201cpublic speech that expresses hatred or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation,\u201d but legal definitions vary. For the anti-woke movement, there\u2019s often a sense of pride in being as \u201canti-woke\u201d as possible, which encourages a culture built on prejudice and hate. People can say things most people would consider \u201chateful\u201d without it qualifying as legal hate speech, but it still feeds the normalization of hate.<\/p>\n

#4. Distraction from real issues<\/strong><\/h3>\n

Seemingly silly and pointless attacks on wokeness contribute to hate, but they serve another important function: they distract from tangible problems. When people get caught up in debates, real or in jest, about whether it\u2019s \u201cwoke\u201d for an M&M mascot to wear sneakers instead of boots<\/a>, they\u2019re ignoring systemic racism<\/a>, gender inequality<\/a>, poverty, poor mental health, and other escalating problems. In the United States, one of the two major parties (the Republican party) has become fixated on complaining about candy and Disney, but not even their own constituents are especially pleased. According to one poll, just 24% of Republican participants said they would choose a candidate focused on eliminating \u201cradical woke ideology\u201d<\/a> from schools, media, and culture over one who wanted to restore \u201claw and order.\u201d<\/p>\n

Toni Morrison said the function of racism was distraction, and that it \u201ckeeps you from doing your work.” While she wasn\u2019t talking about \u201cwokeness,\u201d the sentiment rings true. When the presence of Black people and teaching the truth about America\u2019s racism qualifies as \u201cwoke,\u201d attacking wokeness is a form of racism. Attacks on the LGBTQ+ community fall into a similar category. This isn\u2019t to say that racism, transphobia, and homophobia aren\u2019t real and serious issues, but the anti-woke movement distracts from real conversations about these issues.<\/p>\n

How is \u201cwoke\u201d perceived globally? <\/strong><\/h2>\n

While the term and its impacts have been concentrated in the United States, concerns and confusion have spread to other countries. In France, where it\u2019s known as le wokisme, <\/em>wokeness is framed as a US import that could tear France apart. The president, Emmanuel Macron, even told a magazine in 2021 that \u201cwoke culture\u201d <\/a>was racializing the country and causing divisions. In Britain, four out of five people<\/a> had a positive view of wokeness, saying it meant being aware of race and social injustices. Like the US, however, right-wing groups in the UK are on the offensive. When heritage charity the National Trust reported on the property\u2019s links to slavery and colonialism, Conservative lawmakers threatened its funding<\/a>. Further east in Russia, Vladimir Putin will often signal \u201canti-wokeness\u201d as part of his strategy to endear himself to American right-wing groups. Globally, \u201cwoke\u201d has evolved just as much as it is in the United States, and while there are legitimate criticisms to be made about how vague and broad even positive definitions of the term are, the biggest issue is how it\u2019s been weaponized by right-wing groups.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":26472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8805],"tags":[],"class_list":["post-26468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-issues","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"acf":[],"yoast_head":"\nWhat Does "Woke" Mean? | Human Rights Careers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does "Woke" Mean?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\" \/>\n<meta property=\"og:site_name\" content=\"Human Rights Careers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HumanRightsCareers\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T02:16:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T02:23:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.humanrightscareers.com\/wp-content\/uploads\/2023\/11\/woke.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emmaline Soken-Huberty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HuRiCareers\" \/>\n<meta name=\"twitter:site\" content=\"@HuRiCareers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmaline Soken-Huberty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\"},\"author\":{\"name\":\"Emmaline Soken-Huberty\",\"@id\":\"https:\/\/www.humanrightscareers.com\/#\/schema\/person\/6f1a5aa6d77a682162b2d76bcf1628e4\"},\"headline\":\"What Does “Woke” Mean?\",\"datePublished\":\"2023-11-03T02:16:32+00:00\",\"dateModified\":\"2023-11-03T02:23:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\"},\"wordCount\":1649,\"publisher\":{\"@id\":\"https:\/\/www.humanrightscareers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.humanrightscareers.com\/wp-content\/uploads\/2023\/11\/woke.jpg\",\"articleSection\":[\"Issues\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\",\"url\":\"https:\/\/www.humanrightscareers.com\/issues\/what-does-woke-mean\/\",\"name\":\"What Does \\\"Woke\\\" Mean? 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